How to Make $37,000 a Month on Etsy: 5 Successful Stores You Can Learn From

What if I told you that you could earn $37,000 every month? And the best part? You can start your side hustle with $0 upfront costs!

In this article, I’ll show you five Etsy stores that are absolutely crushing it—and one of them started just three months ago. Let’s dive in!


Store #1: M City Studio

What They Sell: Mockup templates for print-on-demand sellers (t-shirts, hoodies, mugs, tote bags).

M City Studio is killing it with digital mockups, which are essential for sellers on Etsy and other platforms. They’ve sold 46,700 units in just 12 months. Here's the breakdown:

  • Store Launch: April 19, 2022 (based on their first review).
  • Best-Selling Product: Sold 1,188 units in the past 30 days at $32 each (on sale).
  • Revenue from One Product: $38,000 in a month (conservative estimate).

Why Digital Products Are Gold

Digital products like mockups have incredible profit margins. On Etsy, sellers typically keep 93% of the revenue after fees. Unlike physical products, there’s:

  • No inventory to manage.
  • No shipping delays.
  • No restocking hassles.

With digital goods, you create the product once and sell it forever. You can start designing in the morning and have a product ready to list by the evening!

Store #2: 3G Templates

What They Sell: Editable templates for business use (flyers, resumes, invitations).

This store started in January 2022 and has sold over 74,000 units in 15 months. Let’s break it down:

  • Average Price: $16.80 per template.
  • Revenue: $124,000 in 15 months, mostly profit.

They leverage AI tools like MidJourney to generate stunning designs effortlessly. By creating 20–50 designs per day, they’ve managed to list over 1,680 products in just a year.

Pro Tip: Use Holidays to Your Advantage

A strategy called "holiday hacking" has helped them scale. For every holiday—Mother’s Day, 4th of July, Christmas—they release themed designs to attract holiday shoppers. This approach ensures a steady stream of seasonal sales.

Store #3: Lily Lama Prints

What They Sell: Customizable stickers.

Lily Lama Prints is proof that less is more. This store has only 33 listings yet has generated over $20,000 per month for the past three years. Here’s how:

  • Best-Selling Product: 400 units per month, earning $8,000.
  • Niche Focus: Stickers that are highly personalized.

Although customization requires a bit more effort, the demand for unique sticker designs keeps their sales consistent.

Store #4: Shades of Drops

What They Sell: AI-generated maternity backdrops.

This store is one of the most exciting examples—it’s brand new! They launched in January 2023 and have already sold 4,000 units. Their bestselling product earns them $15,000 monthly, and their total monthly revenue is around $21,000.

The Secret to Their Success

  • They use MidJourney to create 15 beautiful AI-generated images for just one product.
  • By selling these as digital downloads, they’ve streamlined operations and kept overheads minimal.

Store #5: 90 Designs

What They Sell: Logo and stationery design services.

90 Designs focuses on high-ticket items like personalized logos and branding materials. Their numbers are impressive:

  • Units Sold: 15,000 logos and templates.
  • Average Price: $40 per logo.
  • Revenue: $600,000.

While these require manual effort to fulfill, they charge premium prices, which makes the work worthwhile.

Tools to Get Started

You don’t need to be a professional designer to create logos. Platforms like Canva make it easy:

  1. Choose a template from Canva’s extensive library.
  2. Customize fonts, colors, and text.
  3. Offer clients 3–5 options to choose from.

If you upgrade to Canva Pro for $12.99/month, you’ll unlock even more design features, saving time and effort.

Tips to Succeed on Etsy

  1. Start Small: In the beginning, focus on fulfilling 2–3 orders per day yourself. Once your store grows, outsource tasks to freelancers.
  2. Expand Your Listings:
    • Offer designs for various industries (e.g., real estate, beauty, restaurants).
    • Create bundles for special occasions (e.g., wedding invitations or holiday cards).
  3. Leverage AI: Use tools like MidJourney or Canva to produce high-quality designs quickly.
  4. Focus on Digital Products: They have lower risks, faster turnaround times, and higher profit margins.

Final Thoughts

The success stories of these five Etsy stores prove that you don’t need years of experience or a huge budget to make money online. With a little creativity, strategic planning, and the right tools, you can start your own Etsy store today.

If you found this guide helpful, please like and share it with others. And don’t forget to check out my next video for even more tips on scaling your Etsy business!

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