How This Etsy Shop Made Millions Selling Logos—and Why It's Not Too Late for You to Start

You've probably heard it before: "This Etsy shop made $3.1 million selling logos!" or "Another one made $2.1 million, $3.4 million…" And while that’s impressive, you might be thinking, Sure, but they started in 2014. That’s nine years ago! Can I still jump in now? Is it too late? Did I miss the train?



Here’s the truth: No, you’re not too late. And in this article, I’ll show you why.

Proof You Can Still Succeed in 2024

Let’s look at some recent examples of Etsy shops crushing it in the logo business—shops that started very recently:

  • Logo In Process: Started just 8 months ago and is already making $8,000–$9,000 a month.
  • Logo Artistry: Began one year ago and pulls in $5,000 monthly.
  • Logo Carnation: In the UK, earning £5,000 (about $6,700) a month, also within just 8 months of starting.
  • Logo Charm: Made $32,000 since January of this year.

Clearly, there’s still a huge demand for logo design. But don’t just take my word for it.

What the Data Says

If you check Google Trends, the search interest for “logo design” is still rising. Logos are an essential part of branding, and businesses of all sizes—from startups to coffee shops—need them.

Even on platforms like Fiverr, people are raking in serious money:

  • There’s a seller with over 10,000 reviews for logo design services.
  • This seller currently has 55 orders in queue—meaning 55 people have already paid and are waiting for their designs.
  • With prices ranging from $35 to $80 per order, they’ve likely made $350,000–$800,000 from logos alone.

And the kicker? Their logos aren’t even groundbreaking. If they can do it, there’s no reason you can’t.

The Secret Sauce: Selling Digital Products on Etsy

Selling logos is especially profitable because they’re digital products. Once you create them, there’s virtually no overhead. Consider this:

  • The Etsy shop Macarons by MOAS has sold over 53,000 units of logo templates.
  • With prices averaging $35–$55, they’ve earned somewhere between $500,000 and $1.8 million—with over 90% of that being pure profit.

More recent examples, like Creative Wisdoms, prove you don’t need a huge inventory to succeed. This shop started not long ago, has only four listings, and is already making $4,000 a month.

But while it’s true that you don’t need hundreds of listings to succeed, Etsy is a numbers game—the more listings you have, the better your chances.

How to Scale Your Logo Business with AI

This is where MidJourney comes in. MidJourney is an AI tool that can help you design stunning logos with minimal effort. It can handle 70–80% of the design process for you.

Here’s how to get started:

  1. Set Up MidJourney:

    • Visit midjourney.com and click "Join the Beta."
    • Create a Discord account if you don’t already have one (it’s free).
    • Add MidJourney to your private server so you can work on designs without distractions.

  2. Generate Logo Designs:

    • Use prompts like:
      "Logo for a minimalist coffee shop, white background, version 5."
    • If the result doesn’t suit you, click “reload” to generate new variations or refine your prompt.

  3. Add a Creative Twist:

    • Want to make your designs stand out? Incorporate an artist’s style. For example:
      "Simple cartoon bear logo in the style of Paul Rand, flat colors."
    • Not sure which artist to choose? There’s a guide by Randolin4785 with hundreds of artist styles you can use—link in the description.

Converting AI Designs to Vector Files

Logos need to be in SVG (vector) format to maintain quality, especially when scaled for large uses like signs or billboards. Here’s how to convert your PNG files into vectors:

  1. Using Free Tools:

    • Download Inkscape (a free alternative to Adobe Illustrator).
    • Import your PNG, adjust the settings, and save it as an SVG file.

  2. Using Adobe Illustrator:

    • Open your PNG in Illustrator.
    • Click "Image Trace" and adjust the threshold to refine your design.
    • Expand the design, clean up any unwanted elements, and export it as an SVG.

Customizing Your Logos in Canva

To make your logos more appealing to customers, add customizable text in Canva. Here’s how:

  1. Upload your vector logo to Canva.
  2. Add placeholder text like “Corner Café” or “Since 1991” to show potential buyers what the logo could look like.
  3. Share the file as a template link so buyers can easily edit it themselves.

Final Thoughts

Starting a logo business now isn’t just possible—it’s profitable. With tools like MidJourney and platforms like Etsy, you can launch a business with low overhead and high margins. But remember, success requires commitment and consistency.

As Denzel Washington famously said:

“Without commitment, you’ll never start. But more importantly, without consistency, you’ll never finish.”

You’ve already taken the first step by doing your research. Now it’s time to put it into action.

If you found this guide helpful, give this article a like and subscribe for more tips. And don’t miss my next post, where I reveal an Etsy shop making $11,000 a day—and they started just 4 months ago!

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