How to Make $100 Profit a Day Selling T-Shirts on Etsy

If you've ever asked yourself, "How many t-shirts do I need to sell in a day to make a $100 profit on Etsy?" you’re not alone. Understanding the math and strategy behind your Etsy business can help turn your shop into a reliable source of income. In this article, I’ll take you step-by-step through the process of calculating profits, understanding costs, and scaling your Etsy shop to meet your financial goals.


Step 1: Understanding Your Profit Margins

Your profit margin is the foundation of any business calculation. Without knowing exactly how much you’re making per sale, it’s impossible to set meaningful goals. To make this calculation easy, I used Everbee’s Etsy Profit Calculator, a must-have tool for Etsy sellers.

Here’s how I approached it:

Input Your Selling Price

For this example, I set the selling price of a t-shirt at $19.99, a competitive price point on Etsy.

Shipping Charges

Shipping costs are often passed to customers. I added $4.99, bringing the total customer payment per sale to $24.98.

Discounts

While sales and discounts can attract buyers, I excluded them in this example to keep the math straightforward. If you regularly offer discounts, you should factor that into your calculations.

Step 2: Calculating Fulfillment Costs

Your fulfillment cost is what you pay for each item to be produced and shipped. I used Gelato, a print-on-demand service, for this analysis. Here's the breakdown:

  • Product Price: $9.92 for a Bella Canvas 3001 t-shirt.
  • Shipping Cost: $4.66 for domestic U.S. delivery.

This brings the total cost per order to $14.58.

Step 3: Estimating Your Net Profit

Using Everbee’s calculator, here’s how the profit per sale looks:

  • Cost of Goods Sold (COGS): 40% of revenue.
  • Shipping Costs: 18%.
  • Etsy Fees: 11%.

After subtracting all costs, the net profit is $7.58 per sale, or 31% of the total customer payment.

Step 4: How Many Shirts Do You Need to Sell Daily?

To make a $100 profit per day:

You’ll need to sell 13 shirts per day to meet this goal.

Step 5: Scaling Your Etsy Business

If you’re not yet selling 13 shirts per day, don’t be discouraged. Scaling a business takes time. Here’s a systematic approach:

Start Small and Build Momentum

Focus on increasing sales incrementally. If you’re currently selling one shirt daily, work toward consistent sales of two shirts per day, then four, and so on. This gradual growth prevents burnout and ensures your business infrastructure can handle the scale.


Use SMART Goals

Break your overall goal into smaller, achievable milestones. For example:

  • Specific: Increase daily sales to two shirts within one month.
  • Measurable: Track daily and weekly sales data.
  • Achievable: Focus on improving product listings and marketing.
  • Relevant: Target niches with strong demand.
  • Time-Bound: Set a realistic deadline for each milestone.

Step 6: Tools and Strategies for Success

Keyword Research with Everbee

Keywords are the lifeblood of Etsy success. Use Everbee’s Keyword Research Tool to identify search terms with high traffic and low competition.

  • Example: Search for “bachelorette” to find related terms like “bachelorette party shirts” or “bachelorette gifts.”
  • Pro Tip: Omit common words like “shirt” to find unexpected but valuable keywords.

Analyze Top Shops

Everbee’s Shop Analyzer allows you to study successful shops like Kennedy Claire Couture, which has over 250,000 sales.

  • Identify their bestsellers and pricing strategies.
  • Track new listings to anticipate trends (e.g., holiday-themed designs).
  • Export data to Excel for deeper analysis of price points, revenue, and conversion rates.

Create Irresistible Mockups

A professional mockup can be the difference between a scroll and a sale. Use Placeit for high-quality mockups that fit seasonal trends.

  • Example: If your niche is Halloween shirts, Placeit offers over 350 mockup options tailored to Halloween themes, from zombie costumes to kid-friendly designs.
  • Pro Tip: Stand out by customizing mockups with unique backgrounds or props relevant to your target audience.

Step 7: Adapting for Market Trends

Seasonal Niches

Target high-demand holidays and events, such as:

  • Valentine’s Day
  • Easter
  • Halloween
  • Christmas

Evergreen Niches

Focus on products that sell year-round, like:

  • Bachelorette party shirts
  • Family reunion t-shirts
  • Fitness-themed apparel

Step 8: Avoid Common Pitfalls

Overestimating Passive Income

Print-on-demand is often described as passive income, but it requires effort upfront to create and optimize your listings. The good news? Once your shop gains traction, your previous work can continue generating sales.

Skipping Advertising Costs

While I skipped advertising in this example, promoting your products can be a game-changer. Start small and track the return on investment (ROI) to ensure profitability.

Final Thoughts

Making $100 a day in profit on Etsy is achievable with the right strategy, tools, and mindset. Remember, success takes time, so focus on steady progress and continuous improvement.

If you found this guide helpful, let me know your thoughts or share your questions in the comments. Don’t forget to like, share, and subscribe for more tips on growing your Etsy business.

Good luck, and happy selling!

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