How to Create and Sell AI Prompts for a Profitable Online Business

Artificial intelligence is transforming how we work, create, and interact. Yet, not everyone has the time, skills, or patience to explore tools like ChatGPT or MidJourney. Many people want ready-made solutions—prompts that they can use instantly. This presents a huge opportunity for entrepreneurs like you to step in, solve their problem, and profit.


If you're wondering how to get started, this guide will break it down step by step, showing you how to research, create, and sell AI prompts effectively while building a sustainable online business.

Why AI Prompts Are in Demand

AI prompts are essentially instructions that guide AI tools to generate specific outputs. From creating stunning artwork to drafting SEO content, these prompts save users hours of trial and error.

But here’s the catch: most people don’t know how to craft these prompts—or simply don’t want to learn. They’re willing to pay for solutions that save time and effort. This is where your opportunity lies:

  • Provide Convenience: Do the heavy lifting by creating high-quality, tested prompts.
  • Solve a Problem: Cater to people who need effective prompts but lack the skills or time to create them.
  • Leverage AI Growth: With AI adoption skyrocketing, the demand for pre-made prompts will only grow.

Where to Sell AI Prompts

There are multiple platforms where you can sell AI prompts, each with its own audience and advantages.

1. Etsy

Etsy is one of the most popular platforms for selling digital products like AI prompts. Shops like “Fel” have achieved remarkable success by selling guides filled with prompts. For instance, Fel has:

  • Over 12,000 sales with just 123 listings.
  • Popular products, such as 1,500 AI art prompts, packaged into downloadable PDFs.

Using tools like EverBee (an Etsy analytics extension), you can identify high-performing products. For example:

  • A $4 listing generator for ChatGPT earns $1,200/month in revenue.
  • Niche categories like “architecture prompts” or “MidJourney prompts for book covers” are in high demand.

2. Gumroad

Gumroad is ideal for selling digital downloads like prompt guides or eBooks. It allows you to build your own store and keep more of your revenue compared to Etsy.

3. Ko-fi

Ko-fi caters to creators and microtransactions. You can sell low-cost prompt guides or offer them as rewards for small donations.

4. Your Own Website

Building your own website gives you complete control. You can create a blog showcasing AI tips, add SEO-friendly content to drive traffic, and sell your prompts directly without paying platform fees.

Step 1: Research Demand

Before you start creating prompts, you need to understand what people are searching for.

Use Google as a Free Market Research Tool

  • Type “MidJourney prompts for” into Google, and look at the autocomplete suggestions.
    Examples:
    • Realistic photos
    • T-shirt designs
    • Website concepts
  • Use Google’s alphabet trick: type “MidJourney prompts for A,” “MidJourney prompts for B,” and so on to uncover even more ideas.

Analyze Competitors

Study successful sellers on Etsy or Gumroad. Look at their top-selling listings, pricing, and customer reviews. Identify gaps in the market that you can fill.

Find Niche Opportunities

Instead of creating generic prompts, focus on specific categories like:

  • Prompts for architects (e.g., to visualize design concepts).
  • Prompts for book covers (ideal for indie authors).
  • Prompts for social media branding (helping influencers create unique visuals).

Step 2: Create High-Quality Prompts

Use AI Tools to Your Advantage

Tools like Leonardo and MidJourney make it easy to generate and fine-tune prompts. Here’s how:

  1. Leverage Leonardo's Features:

    • Upload an image or idea you like.
    • Use Leonardo’s "Prompt Generation" feature to generate multiple prompts automatically.
    • Refine and test the results to ensure accuracy.

  2. Experiment with MidJourney:

    • Explore styles, colors, and themes.
    • Save successful prompts and categorize them for specific use cases (e.g., “abstract art prompts,” “vintage-style prompts”).

  3. Test Your Prompts:
    Always test prompts before selling them. Ensure they consistently produce high-quality outputs.

Package Your Prompts Professionally

Once you have your prompts, present them in an attractive format. Use Canva to design an eBook or PDF guide. Include:

  • Examples of AI-generated results.
  • Clear instructions on how to use the prompts.
  • Additional tips for customization.

Step 3: Optimize Your Listings

Whether you’re selling on Etsy, Gumroad, or your website, your product listings must grab attention.

Write a Strong Title

Use keywords that buyers are searching for. Example:

  • “1,000 AI Prompts for Stunning MidJourney Art”

Create an Engaging Description

Explain the benefits of your product. Highlight how it saves time, simplifies tasks, and delivers exceptional results.

Use High-Quality Images

Showcase examples of outputs generated using your prompts. High-quality visuals build trust and attract buyers.

Step 4: Market Your Prompts

Creating great prompts is only half the battle—you also need to market them effectively.

Leverage Social Media

  • Share examples of AI-generated art or content on Instagram, Pinterest, and TikTok.
  • Create short tutorials or demos on YouTube to showcase your prompts in action.

SEO and Blogging

  • Write blog posts targeting keywords like “how to create AI art prompts” or “best MidJourney prompts.”
  • Link to your product listings within the articles.

Collaborate with Influencers

Partner with creators in the AI or digital art niche to promote your products to their audience.

Why This Works

This business model taps into a universal truth: people value convenience. Just as buyers flock to Amazon for easy shopping, they turn to platforms like Etsy for ready-made AI solutions. By solving a problem and saving time, you’re providing real value—and getting paid for it.

How Much Can You Earn?

While you may not reach $10,000/month overnight like some top sellers, earning $1,000–$2,000 per month is entirely possible with dedication. As your product portfolio grows, so will your income.

Final Thoughts

Selling AI prompts is an exciting and profitable opportunity, especially as AI adoption continues to rise. With the right strategy, tools, and effort, you can build a sustainable online business that benefits both you and your customers.

Start small, stay consistent, and remember: the more value you provide, the more you’ll earn. Good luck, and happy selling!

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