How This Instagram Page Made $260,000 in Just 24 Hours

Can you imagine making $260,000 in a single day? That’s exactly what the owner of an Instagram page did, and it all started with a passion for mental health and self-love. Her success story is so remarkable that she was even invited to present her business on Shark Tank.

This account, with just 270 posts and 188,000 followers, generated over $3 million in revenue within a year of its launch. And this isn’t speculation—these numbers were confirmed on her Shark Tank episode in November 2023. Fast forward to today, and her earnings could easily have doubled.


In this article, I’ll break down her business model, show you why it’s so effective, and teach you how to replicate her success—for free. Let’s dive in.

What’s the Secret to Her Success?

The foundation of her business is surprisingly simple: merchandise with a message. She sells t-shirts and hoodies that feature uplifting affirmations about love and mental health. This concept, often referred to as "affirmation wear," resonates with audiences looking for trendy yet meaningful apparel.

It’s no coincidence that this type of clothing has gained traction in recent years. Celebrities like Ariana Grande have been spotted wearing similar styles, blending positive messaging with fashion. Unlike luxury brands like Gucci or Balenciaga, these items feel accessible, relatable, and deeply personal.

Her brand, See the Way I See, has mastered the art of combining meaningful messaging with aesthetically pleasing designs. But the real magic lies in how she markets these products.

The Power of Organic Instagram Marketing

Here’s the kicker: she doesn’t rely on paid ads. All her sales come from organic posts on Instagram. How? By posting simple, shareable affirmations about self-love and mental health.

Take a closer look at her page, and you’ll notice a recurring theme. Posts with captions like, “You’re allowed to feel anxious without a reason” consistently receive thousands of likes. Why?

  1. They’re Relatable: Mental health is a universal experience. With over 2.4 billion Instagram users worldwide, posts about self-love and mental health have a broad appeal.
  2. They’re Reshareable: The Instagram algorithm rewards content that gets shared. When followers send or repost these affirmations, it increases the page’s reach exponentially.

Instagram’s CEO has even highlighted the importance of “sends per reach” as a critical metric for engagement. This strategy turns her posts into viral sensations, bringing in more followers—and ultimately, more customers.

How to Start Your Own Affirmation Brand

Want to follow in her footsteps? Here’s how you can build a similar business from scratch:

Step 1: Create Your Brand

  • Choose a Memorable Name: Make sure your handle is unique. Use tools to verify availability—something like Self-Loveology could work well.
  • Define Your Aesthetic: For a mental health brand, opt for soft, pastel colors and bubbly fonts. These design choices evoke warmth and positivity, which align perfectly with your message.

Step 2: Craft Viral Posts

  • Find Quotes: Search for self-love quotes online and rewrite them in your voice.
  • Design Posts: Use tools like Canva to create visually appealing graphics that match your brand’s aesthetic.
  • Post Consistently: The key to growth is regular, high-quality content.

From Posts to Profits: Setting Up Your Clothing Line

Here’s where the fun begins: turning your Instagram followers into paying customers.

Use Print-on-Demand Services

Platforms like Gelato allow you to create and sell merchandise without upfront costs. Here’s how it works:

  1. Choose Products: Start with basics like hoodies and t-shirts.
  2. Design Your Merch: Upload your affirmations as designs. For example, a hoodie with the phrase “Your anxiety is lying to you” can be a hit.
  3. Set Prices: Factor in production and shipping costs to determine your profit margin.

With print-on-demand, you only pay when a customer places an order. The platform handles production, inventory, and shipping, making it a hassle-free way to launch your brand.

Integrate with Shopify

Create a Shopify store and sync it with your Gelato account. This allows you to showcase your products professionally and manage orders seamlessly.

The Launch Strategy

The way you introduce your products can make or break your success. Here’s what works:

  • Build Anticipation: Announce your launch date in advance and tease your products with sneak peeks.
  • Create Urgency: Limit stock or offer exclusive discounts during the launch. Use phrases like, “Only 5 units left!” to encourage immediate purchases.
  • Avoid Hard Sells: Instead of saying, “Buy now,” use phrases like “Complete your order.” Subtle language shifts can make a big difference.

Consistency Is Key

Success doesn’t happen overnight. The creator of See the Way I See started with just $500 and scaled to millions in under a year. But that journey required daily effort and unwavering patience.

Post regularly, engage with your audience, and stay true to your brand’s mission. If you remain consistent, you’ll stand out in a crowded market and achieve long-term success.

Final Thoughts

The business model behind See the Way I See is proof that you don’t need a huge budget to succeed. With the right strategy, passion, and persistence, you can turn a simple Instagram page into a million-dollar brand.

So, are you ready to take the leap? Start today, and who knows—you might just be the next entrepreneur to break the internet.

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